Branded Customer Service: Implementing the Customer Perspective of the Balanced Scorecard to the Ranching Industry

Leslie G. Nunn; Troy Marshall; “Donald” Donnell Brown

doi:10.2111/1551-501X(2007)29[28:BCSITC]2.0.CO;2

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Leslie G. Nunn, Troy Marshall, “Donald” Donnell Brown

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Leslie G. Nunn, Troy Marshall, and “Donald” Donnell Brown "Branded Customer Service: Implementing the Customer Perspective of the Balanced Scorecard to the Ranching Industry," Rangelands 29(2), 28-32, (1 April 2007). https://doi.org/10.2111/1551-501X(2007)29[28:BCSITC]2.0.CO;2

Published: 1 April 2007

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